Company Introduction

Focuses on manufacturing and developing kitchen cabinets and other wooden furniture.

As a furniture engineer expert, Guangdong New Diar industrial co., LTD. focuses on manufacturing and developing kitchen cabinets and other wooden furniture.In the past Ten years, we have provided high quality integrated cupboard products and services for 20 real estate developers and over 200 residential districts including more than 100000 families.

We have two production bases, one locate in Guangzhouand the other one in Heyuan. The Heyuan production base is located in Shenzhen Nanshan Industrial Transfer Park, Longchuan County,Heyuan City,Guangdong Province. It covers an area of more than 66000 square meters. In cooperation with the local government, all parties from the Industrial Park and leaders from Heyuan Government,the "solid wood shop", "plate workshop", "paint shop", " finished goods warehouse" has been put into production.With the introduction of production equipment and tools imported from Germany and Taiwan, we can produce all board type furniture, solid wood, paint, blister process, annual output value of 500 million yuan.

New Diar
Founded In 2000

There are 10 product line sunder the brand Trlife, which is enabled in 2013. So far, we cooperated with a series of renowned property developers including Country Garden Holdings Company Limited, Hopson Development Holdings, Pearl River Investment Group, KWG Property, Guangwu Real Estate.

Besides, we are actively expanding to overseas markets and our products are throughout Australia, America and Singapore etc.

During the new development stage, our company is devoted to developing real estate supporting projects and overseas market. At the same time, we enhance the level of development and management in order to provide better products and services for our clients and become an expert at integrated home solution.

One-stop service and experienced problem
solution in the industry




Production base




Countries and regions

Brand story

  • 2004

    Guangdong elegant furniture Co., Ltd. was established in Guangzhou

  • Renamed as Guangdong new elegance industrial Co., LTD

  • 2014

    Establish heyuan production base. Established the brand "Trlife Kitchen Cube"

  • The "Apple Growth Academy" was established to launch the overseas market

  • 2016

    Guangzhou experimental base preparation, the establishment of "ENIZI" high-end customized brand

  • Automatic production line is an important milestone of new elegant intelligent manufacturing


Factory Display

  • High-speed automatic edge bandi

    High-speed automatic edge bandi

  • Plate workshop

    Plate workshop

  • The production line

    The production line

  • The material is put

    The material is put


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Corporate philosophy

Values: make society better, make families happier, and make people healthier.

Corporate culture: Make employees and users better at work, happier families and healthier lives.

Mission: Create a happier home living space for every family with more focused (home) products and (engineering) services.

Vision: Become a company that customers and employees trust more, and let every family get a more real and happy life.

Goal: to become a more sustainable product and service provider with social responsibility.

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